The 9 Best Clean Makeup Brands With Non Toxic Ingredients
With over 100 EWG-Verified, plant-powered products, Well People goes above and beyond to provide makeup made with clean and safe ingredients.
Made with clean ingredients, Honest offers a wide range of shades, makeup wipes, and makeup kits that are super effective and gentle on your skin.
With Attitude makeup, you get products that give you a flawless look that nourishes your skin with safe ingredients and vegan collagen.
This Australian-based, certified organic cosmetics brand creates makeup for sensitive skin or anyone wanting safe and natural makeup.
Founded by a kindergarten teacher in her attic, Alima Pure offers a sustainable makeup option made completely carbon-neutral.
Maybe you’ve just entered into your non toxic journey or you’ve been here for a while or maybe you just really value having trustworthy, safe products… either way, I got you!!
It shouldn’t be so hard to find organic makeup that’s safe and free of harmful chemicals but unfortunately, it is…BUT don’t worry because I’ve done the searching and testing for you!!
After years of wearing makeup and journeying to a more natural and chemical-free life, I’ve found the best organic makeup brands✨
TL;DR
The 9 Best Organic Makeup Brands
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Clean Makeup Does Exist!
For many decades conventional makeup has been made using some of the worst chemicals and ingredients. From talc, heavy metals, paraben, and even formaldehyde. Our makeup has great potential to impact not only how we look but also how we feel.
I remember there was a point where I believed that if I wanted to eliminate toxic products I had to completely stop wearing makeup… and for some time I did. But now I know better.
You can have the best of both worlds! Natural living AND natural makeup!
These are the best makeup brands that use non toxic and clean ingredients to make makeup products that give you the finished look you want and deserve.💋
The 9 Best Non Toxic Makeup Brands
Well People is a plant-powered miracle working machine!! They make amazing makeup but I want to rave about their powder foundation!! I love the coverage without the powdery, dry, cakey look.
It’s nice to get the look you want without having to worry about ingredients like talc (especially in powder products).
They offer over 100 different products that are all certified safe by the Environmental Working Group. Which means it’s good for you and the environment.
All of their products are made with “plant-powered” formulas like aloe juice and, my favorite, shea butter. With so many award-winning products, Well People is bound to have a product you’ll love.
Brand Features:
- EWG-Verified
- Fair Trade Certified
- PETA Cruelty-Free and Leaping Bunny certified
- Offers Vegan products
- Made with plant-based formulas and ingredients like raspberry seed oil, aloe juice, and shea butter.
- Downside: Not necessarily a downside but a heads-up…Well People was bought by E.L.F Cosmetics in 2020 BUT has not been rebranded and their formal has remained the same(clean ingredients). As long as you make sure the product is EWG Verified, you can rest assured their ingredients are clean and safe.
Best Value
It’s in their name for a reason…Honest is a trustworthy brand that creates safe products with transparency. NO HIDDEN INGREDIENTS!
Honest offers a wide range of makeup products from foundations and concealers to mascara and makeup wipes.
For a while, I used natural oils to clean makeup off my face but when I’m in a hurry or on the go it’s nice to have these super effective(yet gentle) wipes on hand.
And every girl wants the “Are you even wearing makeup?” look and with the “No Makeup” makeup kit you get everything you need in a super affordable all-in-one kit!
But beyond their products, Honest is super involved in making an intentional effort towards a more sustainable future through their community outreach and partnerships. And did I mention the found is freakin Jessica Alba!!✨
Brand Features:
- Vegan, Cruelty-free
- Dermatologist tested, Toxicologist Audited
- Product containers are post-consumer recycled plastic, 100% glass, and FSC-certified materials
- Affordable Makeup kits and subscriptions are available
- EWG-Verified
- Downside: Some of their products can be a bit pricey but with the kits and subscriptions you can end up saving money overall instead of buying individual products.
Light-Coverage
If you’re looking for gentle light coverage makeup, Attitude is the way to go. I love their subtle but not too-subtle look.
Not to mention, all their products come in plastic-free, biodegradable FSC-certified cardboard packaging.
And if you’re not sure about which makeup product works for you they have a skincare quiz that will help you find the best fit for you. In fact, here’s the link: Attitude Skincare Quiz 😉
Brand Features:
- Plastic-Free
- EWG-Verified
- Vegan
- Cruelty-Free, PETA certified
- Downside: Although their products are light coverage for the most part some of the ones with higher SPF the more waxer it can be.
As one of the few certified organic makeup brands, Inika Organic offers cosmetic products that are safe and natural.
Their makeup products are perfect if you have sensitive skin or are looking for a foundation with clinically proven anti-aging benefits.
It’s no surprise that this Australian makeup brand produces award-winning cosmetics time and time again.
If you want safe makeup made by a brand that takes its products seriously and understands the importance of organic ingredients you have to try Inika!
Brand Features:
- Certified Organic
- Certified Cruelty-Free
- Certified Vegan
- Certified Halal
- Downside: I wish they had more shade options in their mineral makeup.
Hidden Gem
Alima Pure is all about what I consider accessory makeup. While I’m not a super fan of their foundation. Their pressed eyeshadow, mascara, and blush are where it’s at!!
As an ex-teacher myself, I love that this brand was founded in the attic of a kindergarten teacher who wanted to give the world clean makeup!💚
Just to put a cherry on top Alima Pure prioritizes sustainable manufacturing and product life cycles. They offer refillable compact options!! And that’s just the tip of it, Alima Pure is also carbon neutral and uses 100% renewable resources to power their production.
Brand Features:
- B Corp Certified
- Carbon Neutral
- Participants in a Green Source Renewable Power Program
- Offers refillable compacts
- Downside: In specifically their foundations may contain fragrance that the EWG considers an allergy irritant.
First off, how Thrive Casuemtics came to be and the story behind the founder and her desire to help others, especially by empowering diverse communities is incredible.
This brand goes beyond making safe nontoxic cosmetics and outreaches to their support and so many ways.
And not only that through packaging and shipping of their products, they make efforts to be a more sustainable brand that lowers its impact on the environment.
Speaking of products, I love their triple-threat color stick because as I said before, it’s made with safe ingredients and it can be used in so many ways! From lipstick, and blush to highlighter and contour! More like a quadruple threat!
And did I mention they have a military and teacher discount!!
Brand Features:
- 100% vegan and cruelty-free
- Leaping Bunny Certified
- Military and teacher discounts are available
- SPF protection is available in their bb Cream Foundation
Artist Founded
Before my mom started using Jones Road she searched for a makeup product that was made with clean ingredients, that wasn’t super heavy but would also give her good coverage in a natural way…Seems like a lot to ask, huh?
Well not to Jones Road because they got the job done! So much so that my mom is now a super fan!
They have so many different shades, textures, coverage variations, and options as far as cream or powder.
And WTF… as in What The Foundation. Their WTF amazing! It melts into your skin giving you such a smooth finish.
They also have a quiz that helps you get started and find your shade and preferred product: Jones Road-Find Your Shade Quiz
Brand Features:
- Cruelty-free
- No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
- Owned and created by makeup artist Bobbi Brown
- Downside: Some(not all) of their ingredients contain natural fragrance ingredients that the EWG flags for potential allergy irritants.
Kid’s Makeup
Not that our kiddos need makeup but they sure do want it lol(especially when they see mommy or auntie putting it on).
Whether it’s playing in it or wanting to add some shimmer and shine, Jovy’s is the only makeup I trust.
I grew up wearing Claire’s makeup and lip smackers but knowing what I know now I would NEVER let my kid wear those products.
As the only certified safe kid’s makeup brand, Jovy can help give your little girlie a soft, kid-friendly makeup experience with clean and skin-sensitive ingredients.
Brand Features:
- Light but visible color
- Washes off easily with water
- 90% – 95% natural origin ingredients
- Products are enhanced by: avocado oil, blueberry extract, sunflower seed oil, olive oil derivate, pomegranate extract, vitamin E, 100% naturally derived raspberry scent
- Gentle, Clean & Plant-Based
- Vegan & Cruelty-Free
- Nut Free
- Washable & Stain Free
- EWG-Verified
Mineral Makeup
If you’re looking for mineral makeup, Maia’s is the way to go. Their mineral cosmetics consist of loose, natural powders with absolutely no fillers!
They have an entire section dedicated to EWG-Verified products, making it simple to find certified safe makeup. Plus, they make their products fresh to order, so you won’t be getting anything that’s been sitting on a shelf.
My favorite option is their lipstick! It comes in a wide range of shades, and the best part is that it’s enriched with natural oils like avocado oil and sweet almond oil.
Brand Features:
- EWG-Verified
- Hypo-Allergenic
- Cruelty-free products
- Vegan products
- Made from natural minerals and no fillers
